The one thing that matters the most is at the absolute bottom of your to do list: SEO. We know. SEO?! Cue the exasperated sigh.
After all, you're trying to do it all, and there's just so much to do.
You have a Facebook page, an Instagram, and you've considered a blog, but none of those are really doing anything for you.
Yelp is asking you to spend money with them so you show up higher in their results, and you've probably lost money on Groupon deals.